Billboard Painters Frame Color:Black More than a century after

More than a century after the name brontosaurus was reclassified as apatosaurus

" viewed by an estimated 73 million Americans

With his own public relations and marketing concern

The aluminum tray could be heated in the oven and consumers

The iconic structure opened iin 1883 after 13 years of construction

Billboard Painters Frame Color:Black More than a century afterBefore billboards were produced on vinyl panels and unrolled at their intended sites, they were an art form created on the spot by sign painters. Posters like this one for the movie "Silver Streak" were created as small works of art, then taken to the site, where they were divided into small squares matching a larger grid. Painters reproduced the work a square at a time.